Neste: SAF Demand To Drive Value, Conversion rate optimization

Neste: SAF Demand To Drive Value

Neste shifts from oil refining to renewable fuels as EU tariffs and US mandates lift margins. Click here to read more about ...

How To Fix Google Ads Smart Bidding Issues With Primary vs. Secondary Conversions

Before testing another bid strategy, audit your conversion architecture. A polluted primary pool is the most common cause of ...

OpenAI Races To Add Conversion-Optimized Campaigns

OpenAI is expected to add conversion-optimization for campaigns this week as it rapidly updates ad options for advertisers as ...

OpenAI Betas Conversion Campaigns

OpenAI is expected to add conversion-optimization for campaigns this week as it rapidly updates ad options for advertisers ...

Adidas’ plan to weather the economic storm: US tariffs and exchange rates will cost the company €400 million

Adidas' financial recovery in 2025 was remarkable, but the German company is already warning of new challenges in 2026.

Google Adds View-Through Conversion Optimization To Demand Gen

Demand Gen campaigns in Google Ads can now optimize toward view-through conversions on YouTube. Commerce Media Suite is expanding to Demand Gen inventory in Google Ads. Google teased additional Demand ...

How To Pick The Right AI Conversion Rate Optimization Agency (Without Falling For Buzzwords)

Many agencies that offer AI conversion rate optimization (CRO) are selling the same conversion optimization playbook they've run for years, just with a fresh coat of buzzword paint. The promise sounds ...

Mobile Game Conversion Rates (2026)

Conversion rate is an important metric for app marketers, as it indicates the effectiveness of an app's store page at convincing a user to install the app. While a lot of users typically search for ...

App Store Optimization Rates (2026)

App store optimization (ASO) is an entire field of app marketing focused on increasing app visibility through store rankings, hitting the correct keywords and improving the conversion rate of users ...

Boosting Steam reviews post-release leads to increased conversion rates, says Gamesight

Higher review scores on Steam can lead to stronger ad performance, particularly when developers listen to community feedback on premium titles. That's according to new data from Gamesight's ...

Google Ads quietly rolls out a new conversion metric

Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate. A new column called “Original Conversion Value ...

Dynamic Take Rates Are A Market-Wide Squeeze Disguised As Innovation

With dynamic take rates, total volume goes up and the publisher sees more impressions clearing. But the problem is where the ...

How To Fix Google Ads Smart Bidding Issues With Primary vs. Secondary Conversions

Before testing another bid strategy, audit your conversion architecture. A polluted primary pool is the most common cause of ...

Stephen Colbert's last show – How to watch 'Late Show' series finale

Stephen Colbert's "Late Show" swan song has arrived. After almost 11 years, the late-night host is set to sign off "The Late Show" for good on Thursday, May 21, less than a year after CBS canceled the ...

Fed interest-rate rate hike chances grow, minutes from Powell’s last meeting suggest

Federal Reserve officials showed growing support at their April meeting for taking the first step toward a possible interest-rate hike, according to minutes of the meeting released Wednesday.

Fed Minutes Show More Officials Warned of Rate-Hike Scenario

A majority of Federal Reserve officials warned the central bank would likely need to consider raising interest rates if inflation continued to run persistently above their 2% target. In response to ...

Fed officials see rate hike ahead if inflation stays elevated, minutes show

WASHINGTON — A majority of Federal Reserve officials at their most recent meeting anticipated that interest rate increases would be necessary if the Iran war continued to aggravate inflation, ...

Trades in a popular Treasury fund show investors think rates will keep surging

The vibes have soured in the bond market lately. After a major sell-off last week, traders are making moves that suggest they think rates will keep rising. That's evident in options positioning, with ...

Zinc-based MOFs show promise for greener CO₂ capture and conversion technologies

With over 150 countries committed to carbon neutrality, carbon capture, utilization, and storage (CCUS) technologies are increasingly critical. Post-combustion CO₂ capture is particularly advantageous ...

The basics of conversion rate optimization (CRO) explained

Boost more than traffic—turn visitors into customers. Learn what CRO is, how it works, and why it’s essential for driving real business results. Strategic conversion rate optimization (CRO) helps turn ...

Apple Lowers Savings Account Rate for Apple Card Users

The interest rate on Apple Card's savings account was today lowered from 3.65% to 3.50%. Push notifications regarding the cut were sent to ‌Apple Card‌ users on Thursday. Savings account interest ...

Google Adds View-Through Conversion Optimization To Demand Gen

Weekly pending home sales show yearly growth as mortgage rates fall

Weekly pending sales rose to 73,241 from 71,775 a year ago, alongside higher inventory and new listings after an Easter-impacted week. Mortgage rates moved closer to 6.25%, but the rebound appears ...