Are brands now banking on data-led creator content?
Early adopters say the intersection of programmatic and influencer marketing drives real business outcomes, allowing ...
READ MORE: exchange4media
How Canva is shifting focus as it moves up the martech chain
Australian-founded design platform Canva has shifted to a new strategy targeting the top end of the media and marketing world ...
READ MORE: Mumbrella
Why YouTube is the most important platform for travel brands
Having a robust, audience-driven YouTube strategy is critical for any destination marketing organization (DMO) or travel ...
READ MORE: Inc.com
6 Purchases Quiet Millionaires Never Make, According to Rachel Cruze
Quiet millionaires build wealth by skipping common money traps. A finance expert breaks down six purchases they avoid and why ...
READ MORE: AOL
How AI Video Marketing Can Help Generate Visibility for Small Businesses in 2026
Uncover how AI video marketing acts as a visibility generator for small businesses in 2026. Explore AI video generator tools ...
READ MORE: USA TODAY
Where was Balls Up filmed? All filming locations revealed
Mark Wahlberg’s Balls Up was filmed in Australia and Brazil. Read more to explore all the locations of Peter Farrelly’s ...
READ MORE: PRIMETIMER
Creator Marketing’s $500 Billion Blind Spot In Video Advertising
Creator marketing drives results on YouTube, TikTok, and Meta but remains priced as sponsorship. YouTube’s new API helps ...
READ MORE: Forbes
Routes Asia 2026 Awards: The Destination Finalists
The Routes Asia 2026 Awards celebrate the destinations and airports driving air service growth across the region, recognizing standout route development partnerships and marketing initiatives.
READ MORE: Aviation Week Network
NFL Partnerships With Content Creators Are a Win-Win for Fans and Execs: ‘Give These Guys What They Need’ | Video
The NFL's continued emphasis on partnerships with content creators represents a win-win for both the league and creators.
READ MORE: TheWrap
Q&A: FMG’s New CEO on Reimagining the Marketing Experience With AI
FMG is using AI to enhance advisor tools, focusing on personalization, integrations, and acquisitions to improve efficiency ...
READ MORE: Wealth Management
Harley-Davidson Stock Jumps as Company Reveals Marketing Reset
Motorcycle maker Harley-Davidson is emphasizing “fun and joy” in a new marketing campaign unveiled Thursday under CEO Artie ...
READ MORE: The Wall Street Journal
Ross Video Showcases End-To-End Production Ecosystem at 2026 Nab Show
LAS VEGAS —Ross Video CEO David Ross kicked off 2026 NAB Show with a opening keynote that unveiled a broad portfolio of ...
READ MORE: TV Tech
New data show TikTok engagement as a key indicator of long-term box office success
New data shows opening weekend matters less as TikTok buzz drives long-term box office. Studios and theaters are leaning into the trend as the industry rebounds from pandemic losses, strikes and ...
READ MORE: NPR
As Enrollment Dips, School Administrators Turn to TikTok to Advertise
Birthrates are down. Families are leaving New York City. So educators, especially at charter schools, are expanding their ...
READ MORE: The New York Times
BIO comes out swinging with 'Fight of Our Lives' campaign for the industry’s 50th birthday
The Biotechnology Innovation Organization (BIO) has started the nationwide “The Fight of Our Lives” campaign, creating a ...
READ MORE: Fierce Pharma
Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV
Platforms often use talent to corroborate upfront pitches. But YouTube also needs to prioritize its competitive ...
READ MORE: AdExchanger
Inconsistent Marketing Costs More Than You Think
After more than two decades working with small businesses, one pattern is hard to miss: inconsistent marketing leads to ...
READ MORE: Inc.com
Future Games Show 2026 Schedule Has Been Revealed
Future Games Show have revealed their schedule for FGS Summer Showcase, FGS Live in Los Angeles, and PC Gaming Show this year ...
READ MORE: Gameranx
Watching junk food videos may help dieters resist snacks, experiments show
New research published in Computers in Human Behavior has revealed people trying to resist their food cravings use social ...
READ MORE: Phys.org
The Boys 'is pro-religion' says creator, just not the kind wielded by power-hungry madmen who think they're Jesus
The vision sets Homelander on a season-long quest to establish a new American faith with the help of the corrupt megachurch ...
READ MORE: Polygon
Rising digital ad costs push brands to rethink e-commerce growth strategy
Brands are moving beyond marketplace-led growth, focusing on retention and efficiency as declining ad returns and rising ...
READ MORE: Mint
Stephen Mai on how Goalhanger built a blockbuster brand from niche passions
The podcast network’s fractional CMO tells Tim Healey how politics, history and football became mass-audience hits, why ...
READ MORE: The Drum
Generation Z marketing strategies for small businesses
Fifth Third reports that small businesses marketing strategies for Gen Z should focus on authenticity, sustainability, and ...
READ MORE: Miami Herald