Marketing consultancy celebrates 15-year success story, Video marketing

How To Leverage Video Content’s Reach And Influence For Maximum ROI

Video marketing is not a nice-to-have; it's a must-have if you’re looking to catch the attention of thumb-scrolling audiences ...

LinkedIn Video Ads in 2024: Essential Strategies for Success

Discover how to effectively target, engage, and convert your audience with impactful video campaigns tailored for LinkedIn’s professional network. Read now!

An M&A spree in influencer marketing is boosting the creator economy

Influencer marketing and talent management are driving M&A activity in the creator economy, as buyers look to expand into the ...

Adobe’s new text-to-video AI model avoids licensing pitfalls, upping marketers’ confidence

News of the company’s forthcoming Firefly Video Model arrives amid a surge in interest around AI-generated video from marketers and other creative industries.

“Marketing Genius”: Boomer Couple’s “Gen Z Style” Tour Of Zoo Goes Viral

"They still don't know what they mean, and neither do we, to be fair!" The post “Marketing Genius”: Boomer Couple’s “Gen Z ...

Rockton marketing pro enjoyed having "The Blox" focus on his idea

A Stateline Area businessman Ryan Rydell recently was able to pitch his business idea on an Amazon Prime Video streaming show ...

AI’s impact on mobile marketing: 130-page H1 2024 report

It's been more than a year and a half since ChatGPT-4 demonstrated phenomenal advances in the AI tech. It impacted so many ...

DirecTV Customer Defections Not “Immaterial” Exec Says Amid Disney Blackout – “The Annoyance Factor Is Very High”

DirecTV marketing chief said the video provider is losing customers in its carriage fight with Disney but long term changes are needed to keep the industry viable amid rapid change.

How Harris' Campaign Is Marketing Taylor Swift's Endorsement

Elsewhere, the Harris-Walz ticket has been marketing the Swift endorsement via social media. The X (formerly Twitter) account ...

Why lighting is the secret ingredient to marketing visuals

A ll marketing campaigns need compelling imagery – something that shows off the product or service you’re trying to promote.

10 Awesome Video Games Betrayed By Terrible Marketing

In keeping with that tradition, the “Hunt the Truth” marketing campaign—which included podcasts, teasers, posters, etc.—of ...

Marketing consultancy celebrates 15-year success story

Smart Marketing Works, a marketing consultancy with offices on Stafford Road, Stone, is celebrating 15 years of providing ...