Are brands now banking on data-led creator content?

Early adopters say the intersection of programmatic and influencer marketing drives real business outcomes, allowing ...

Early adopters say the intersection of programmatic and influencer marketing drives real business outcomes, allowing ...

READ MORE: exchange4media


How Canva is shifting focus as it moves up the martech chain

Australian-founded design platform Canva has shifted to a new strategy targeting the top end of the media and marketing world ...

Australian-founded design platform Canva has shifted to a new strategy targeting the top end of the media and marketing world ...

READ MORE: Mumbrella


Why YouTube is the most important platform for travel brands

Having a robust, audience-driven YouTube strategy is critical for any destination marketing organization (DMO) or travel ...

Having a robust, audience-driven YouTube strategy is critical for any destination marketing organization (DMO) or travel ...

READ MORE: Inc.com


6 Purchases Quiet Millionaires Never Make, According to Rachel Cruze

Quiet millionaires build wealth by skipping common money traps. A finance expert breaks down six purchases they avoid and why ...

Quiet millionaires build wealth by skipping common money traps. A finance expert breaks down six purchases they avoid and why ...

READ MORE: AOL


How AI Video Marketing Can Help Generate Visibility for Small Businesses in 2026

Uncover how AI video marketing acts as a visibility generator for small businesses in 2026. Explore AI video generator tools ...

Uncover how AI video marketing acts as a visibility generator for small businesses in 2026. Explore AI video generator tools ...

READ MORE: USA TODAY


Where was Balls Up filmed? All filming locations revealed

Mark Wahlberg’s Balls Up was filmed in Australia and Brazil. Read more to explore all the locations of Peter Farrelly’s ...

Mark Wahlberg’s Balls Up was filmed in Australia and Brazil. Read more to explore all the locations of Peter Farrelly’s ...

READ MORE: PRIMETIMER


Creator Marketing’s $500 Billion Blind Spot In Video Advertising

Creator marketing drives results on YouTube, TikTok, and Meta but remains priced as sponsorship. YouTube’s new API helps ...

READ MORE: Forbes


Routes Asia 2026 Awards: The Destination Finalists

The Routes Asia 2026 Awards celebrate the destinations and airports driving air service growth across the region, recognizing standout route development partnerships and marketing initiatives.

READ MORE: Aviation Week Network


NFL Partnerships With Content Creators Are a Win-Win for Fans and Execs: ‘Give These Guys What They Need’ | Video

The NFL's continued emphasis on partnerships with content creators represents a win-win for both the league and creators.

READ MORE: TheWrap


Q&A: FMG’s New CEO on Reimagining the Marketing Experience With AI

FMG is using AI to enhance advisor tools, focusing on personalization, integrations, and acquisitions to improve efficiency ...

READ MORE: Wealth Management


Harley-Davidson Stock Jumps as Company Reveals Marketing Reset

Motorcycle maker Harley-Davidson is emphasizing “fun and joy” in a new marketing campaign unveiled Thursday under CEO Artie ...

READ MORE: The Wall Street Journal


Ross Video Showcases End-To-End Production Ecosystem at 2026 Nab Show

LAS VEGAS —Ross Video CEO David Ross kicked off 2026 NAB Show with a opening keynote that unveiled a broad portfolio of ...

LAS VEGAS —Ross Video CEO David Ross kicked off 2026 NAB Show with a opening keynote that unveiled a broad portfolio of ...

READ MORE: TV Tech


New data show TikTok engagement as a key indicator of long-term box office success

New data shows opening weekend matters less as TikTok buzz drives long-term box office. Studios and theaters are leaning into the trend as the industry rebounds from pandemic losses, strikes and ...

READ MORE: NPR


As Enrollment Dips, School Administrators Turn to TikTok to Advertise

Birthrates are down. Families are leaving New York City. So educators, especially at charter schools, are expanding their ...

Birthrates are down. Families are leaving New York City. So educators, especially at charter schools, are expanding their ...

READ MORE: The New York Times


BIO comes out swinging with 'Fight of Our Lives' campaign for the industry’s 50th birthday

The Biotechnology Innovation Organization (BIO) has started the nationwide “​The Fight of Our Lives” campaign, creating a ...

The Biotechnology Innovation Organization (BIO) has started the nationwide “​The Fight of Our Lives” campaign, creating a ...

READ MORE: Fierce Pharma


Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV

Platforms often use talent to corroborate upfront pitches. But YouTube also needs to prioritize its competitive ...

Platforms often use talent to corroborate upfront pitches. But YouTube also needs to prioritize its competitive ...

READ MORE: AdExchanger


Inconsistent Marketing Costs More Than You Think

After more than two decades working with small businesses, one pattern is hard to miss: inconsistent marketing leads to ...

After more than two decades working with small businesses, one pattern is hard to miss: inconsistent marketing leads to ...

READ MORE: Inc.com


Future Games Show 2026 Schedule Has Been Revealed

Future Games Show have revealed their schedule for FGS Summer Showcase, FGS Live in Los Angeles, and PC Gaming Show this year ...

READ MORE: Gameranx


Watching junk food videos may help dieters resist snacks, experiments show

New research published in Computers in Human Behavior has revealed people trying to resist their food cravings use social ...

READ MORE: Phys.org


The Boys 'is pro-religion' says creator, just not the kind wielded by power-hungry madmen who think they're Jesus

The vision sets Homelander on a season-long quest to establish a new American faith with the help of the corrupt megachurch ...

READ MORE: Polygon


Rising digital ad costs push brands to rethink e-commerce growth strategy

Brands are moving beyond marketplace-led growth, focusing on retention and efficiency as declining ad returns and rising ...

READ MORE: Mint


Stephen Mai on how Goalhanger built a blockbuster brand from niche passions

The podcast network’s fractional CMO tells Tim Healey how politics, history and football became mass-audience hits, why ...

READ MORE: The Drum


Generation Z marketing strategies for small businesses

Fifth Third reports that small businesses marketing strategies for Gen Z should focus on authenticity, sustainability, and ...

READ MORE: Miami Herald